BWF in the News
ReMIND.org Challenges Twitter Community: Tweet to Raise Money and Awareness for injured service members, veterans and their families
March 16, 2009
ReMIND.org Partners With Porter Novelli for Tweet to ReMIND, Benefiting U.S. Service Members Injured in Afghanistan and Iraq
New York, March 16, 2009 -- ReMIND.org announced today the launch of Tweet to ReMIND, a campaign that empowers Twitter users to spread awareness and raise funds to recognize and support injured U.S. service members as they return to their communities. Tweet to ReMIND has been developed with the pro bono partnership of global public relations agency Porter Novelli. ReMIND.org, a Bob Woodruff Foundation (BWF) initiative, provides critical resources and support for our nation’s injured heroes and their families. Today’s announcement was made at the Social Media for Social Change panel discussion at the SXSW Interactive conference in Austin, Texas.
“We are eager to harness the information-sharing power of Twitter to tap into a massive community of plugged-in, socially aware Americans on behalf of our injured service members and their families,” said Brad McCormick, executive vice president of Digital for Porter Novelli. “Tweet to ReMIND will provide unprecedented reach for ReMIND.org’s message: ‘Support Our Troops’ is no longer a slogan. It’s an action.’ In addition to jump-starting awareness, Tweet to ReMIND gives Twitter users a chance to take action by disseminating the message themselves and by donating.”
Starting today, ReMIND.org and Porter Novelli ask Twitter users to register at TweetToReMIND.org. The Tweet to ReMIND online event will take place over Memorial Day weekend (Friday, May 22, to Monday, May 25). Participants will be asked to donate one dollar per tweet, via PayPal or electronic check. Money raised will be spent on local resources to help heal and reintegrate injured service members into their communities. Tweet to ReMIND’s goal is to register 400,000 tweeters by Memorial Day, and to raise $1.65 million during the weekend event, which represents the 1.65 million service members deployed to Afghanistan and Iraq since 9/11. Each Twitter must tweet four times in order to meet our goal.
More than 35,000 service members have been physically wounded and it is estimated that more than 320,000 have sustained traumatic brain injuries and more than 300,000 have psychological wounds. Tweet to ReMIND empowers Twitter users to spread this message and raise money to give injured service members, veterans and their families the local support and resources they deserve as they heal and reintegrate into their communities. All tweets must include the hashtag #TweetToRemind.
“Being able to work with Porter Novelli on this innovative, cutting edge campaign allows us to expand our reach and continue to provide resources and support for injured service members and their families,” said Lee Woodruff, co-founder of the Bob Woodruff Foundation. “As we continue to grow, we are happy to have Porter Novelli promote this cause alongside us.”
“Porter Novelli proudly supports ReMIND.org by offering our services pro bono, in support of BWF co-founder Lee Woodruff, a longtime agency colleague,” said Marian Salzman, chief marketing officer of Porter Novelli.
About ReMIND.org ReMIND.org, a Bob Woodruff Foundation initiative, provides resources and support to injured service members and their families, and is building a movement to empower communities nationwide to take action to successfully reintegrate our Nation’s injured heroes—especially those who have sustained the Hidden Injuries of War—back into their communities, and ensure they thrive physically, psychologically, socially and economically.
About Porter Novelli A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc (NYSE: OMC). Selected 2009 PRWeek Agency to Watch, Porter Novelli was also recognized in ZDNet’s social PR survey as a firm that “really gets it.” With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence—changing attitudes and behaviors by having the right conversations with the right people at the right time. Visit "porternovelli.com.":http://porternovelli.com
