BWF in the News
PayPal Quarterly Non-Profit Newsletter
November 19, 2009
Instead of asking for donors to dig deep into their pockets, Tweet to ReMIND asked for contributions of just $11.11, the date of Veteran's Day this year. For similar initiatives, the organization has asked people to donate as little as $1.25. While the amounts individuals donate may be modest, Bardorf's expectations for the Tweet to ReMIND campaign weren't. "Our goal was to raise $1.9 million during Veteran's Day," she says. "We want to get into the hearts and minds of people who can't make big donations – every dollar really does count. click here to view
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